New Year’s Resolutions

January 3, 2009

Just received my latest copy of Bon Appetit magazine, which I habitually put aside to read alone later with a glass of wine. This month’s (February 2009) special feature is “50 Easy Ways to Eat Green.” I was pleasantly surprised to see that No. 8 was “Buy a Side of Beef.”

Reporter Hugh Garvey sums it up better than any other I’ve seen in the past 17 years in this business:

“An increasing number of foodie carnivores are ordering grass-fed beef straight from the local farmers. Here’s why: The practice directly supports local farmers with a vested interest in taking care of the environment. Unlike grain and corn feed, grass requires no fossil fuel for transport. The regrowth of grazed grass removes carbon monoxide from the air.”

Garvey gets it. Grassfed beef is not only about good – and healthy – food;  it’s about supporting your local rural community (family farms and ranches and all the businesses that go with them), economical food purchases, humane treatment of animals, and environmental stewardship. Eating the grassfed beef burger I had for dinner tonight (with a melted slice of Swiss cheese, served on a fresh Ciabatta role) will also accomplish the other benefits I mention. Why would people do anything else? To find a your local grassfed beef producer, go to www.eatwild.com and have a Happy New Year!

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