Field Day Authenticity

May 22, 2009

We held our annual Field Day this week, one of my favorite parts about direct marketing real food. About 100 customers came from all over the Bay Area to take a walk on the ranch, meet the Morris Grassfed Team, and learn about how their beef is produced.  We also get to meet our new customers and catch up with old friends. My good friend Jessica Lundberg – of Lundberg Family Farms (best rice in the world) – surprised me on her way home from the Monterey Bay Aquarium’s annual Cooking for Solutions event, a benefit for their Seafood Watch program which promotes sustainable seafood.  Paired with our field day, Jessica was on a “Surf and Turf”  local food roadtrip.  

Field Day lunch under the oaks

Field Day lunch under the oaks

We started the day with a walk on the ranch. People were able to see the cows and ask Joe about how we manage the land.   Everett and Joe’s dad, Rich, did an excellent job of barbecuing succulent Morris Grassfed burgers. Our customers contribute to the meal by bringing their own delicious contributions: a homemade plum tart from Farrell Podgorsek, local chocolate from Rick and Angela Shelton and plenty of healthy salads. Our Field Day is another element that differentiates local food from industrialized beef.  The ability to come to our ranch and see where the animals are raised, ask questions about their diet and meet the producers is unique. Grassfed beef producers are able to connect with our urban neighbors and build a relationship that you just can’t have with producers of supermarket beef. Thanks to all of our customers who joined us.  

Farrell's plum pie
Farrell’s plum pie
Slow lunch under the oak tree, San Juan Bautista, CA (4)
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Drake's Bay oysters with jalapeno mignonette

Drake's Bay oysters with jalapeno mignonette

Farley Bar at Cavallo Point in Sausalito captures the imagination, and the taste buds. Formerly a military base, the property was sold to private investors who have turned it into a lovely hotel and restaurant. (The bar is named after the main character of the late Phil Frank’s, “Farley” comic strip.)  

Relaxing on the wooden front porch’s comfortable outdoor furniture, which overlooks the Golden Gate, it would be easy to enjoy even mediocre food here, but the menu doesn’t depend on the view for customers.  We ordered the local oysters and grilled prawns, a perfect mid-day appetizer. Paired with an Anchor Steam beer and glass of Pinot Grigio, this is a local foodie’s dream.  
View from Farley Bar

View from Farley Bar
Fennel, cucumber & apple salad with grilled prawns*

Fennel, cucumber & apple salad with grilled prawns*

*Both the oysters and prawns are in the green “Good” column of my Seafood Watch guide, which ensures that they are sustainable choices that promote ocean health. 
You can download your own Seafood Watch pocket guide at :
Good food aside, the scene is relaxed and romantic. A healthy mixture of locals, tourists, honeymooners and cyclists from the nearby Marin headlands wander the grounds. We stayed at a different place, the Inn Above Tide in Sausalito (also a wonderful find!), but Farley Bar was the perfect interlude between a day of hiking and a full course dinner in town that night.
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