Food Forward

July 27, 2010

We had the pleasure last month of meeting Greg Roden and Stett Holbrook, two independent film makers working on a documentary about … food. I know, I know, maybe some of you are experiencing some “food fatigue” with all the recent books and documentaries about how our food is produced.

Indeed, people like Michael Pollan and Alice Waters have raised awareness about our food. Films like Food Inc., and Fast Food Nation have prompted the question: “What is this made of?” These are good questions though, and, larger than just ourselves. The food we eat affects more than our own health. Depending on how it is produced, food can be a hindrance (CAFOs, large monocrops, and pesticides flowing to the Gulf of Mexico) or help (healthy watersheds, carbon-sucking, healthy grasslands, abundant oceans) to our planet.

Greg and Stett are tackling a new angle on the food theme: looking at the people who produce it. They have moved beyond criticism of federal subsidies for corn and pollutants in industrial production (not that those are not still problems) to Solutions. Food Forward is a celebration of fishermen who catch sustainable fish, community gardens that feed inner-city neighborhoods and build community, and – full disclosure here: grassfed beef ranchers that manage for healthy rangelands and humane treatment of animals. Check out the trailer here: http://www.foodforward.tv/default.aspx

As a journalist, I was taught to write about all the sides of the story, offer an informed and balanced account to complex issues so readers can come to their own, educated conclusion. Food Forward does this by going beyond the problem of industrial food production and offering a way for everyone to participate in choices that are not only good for their bodies, but good for the planet.  Here’s a note from Greg on how you can get involved. Hope to see you there!

Dear food lover,

A special night of food, wine and inspiration at San Francisco’s new Radius restaurant is just a week away and there’s still time to save your seat at the table. We, the co-creators of the Food Forward documentary TV series, are holding a one-of-a kind fundraising dinner Aug. 3. KQED has agreed to present our show to a national PBS audience upon successful completion of our pilot episode. We’d love to have your support to help us get there.

Chef Kelly Hughett is preparing a delicious menu of local foods that celebrate the flavors of late summer. The evening will also include wine pairings and gift bottles from premier local wineries that practice sustainable, organic or biodynamic winemaking including Burrell School Vineyards and Winery, Poetic Cellars, Sky Saddle Winery, Bonterra Vineyards, Robert Sinskey Vineyards, Thomas Fogarty Winery, and Loma Prieta Winery.

Attendees will also receive an organic cotton Food Forward grocery bag loaded with hand-selected, premium products from local purveyors including Swanton Berrry Farm, Katz and Company, Point Reyes Cheese Co., Route 1 Farms, Miette and other delicious products.

Check out yesterday’s great post on yesterday’s post on the excellent Grist.org!

What: Fundraising dinner for Food Forward pilot episode on urban agriculture.
When: 6 – 9 PM, Tuesday, August 3, 2010.
Where: Radius Restaurant, 1123 Folsom (btw. 7th & 8th), San Francisco.
Why:  Let’s eat. Right. Now.
Cost: $250 / person.

In addition to a night of great food and wine, this dinner will include a screening of the new Food Forward trailer in HD. Guests will also have the opportunity to hear from some of the stars of our show and words of inspiration from environmental attorney Nicolette Hahn Niman, author of Righteous Porkchop and co-owner of BN Ranch in Bolinas, a farm she runs with husband and sustainable meat pioneer Bill Niman.

Can’t make the dinner? You can still contribute today by donating securely via Pal Pal.

Thanks for your support,

Stett and Greg
Food Forward co-creators


Greg Roden
510.926.7626
www.foodforward.tv
www.gregroden.com

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