Exit Strategy

April 7, 2017


“A crisis is a terrible thing to waste.”

 ~ Economist Paul Romer

Dear Friends,ES Cover.png

I started working at a large produce company in April, 2005. My job was to assist the CEO with presentations, government relations and internal communications. I loved it. I advocated for healthy food policy on the national level, met interesting people in the organic agriculture world, and learned how our food is processed from farm to table. That all changed on September 14, 2006 when we found ourselves at the center of one of the largest foodborne illness outbreaks ever. E.coli-contaminated spinach, packed at one of our facilities in San Juan Bautista, California, had sickened hundreds of people across the country and killed three. Literally overnight, my job went from communicating the benefits of eating organic salads to helping coordinate a federal investigation between growers, scientists, investigators, lawyers, insurance agents and victims. For the next four years, I waded through lawsuits and assisted with the attempted sale of the company three times. The third time, the deal actually went through. The family-owned company that celebrated high morale, profit-sharing and innovation was unrecognizable by the time I left in 2010.

Exit Strategy is my first novel and is based on the E.coli crisis of 2006. It is a fictional account, but the themes could be taken from today’s headlines: income inequality, sexual harassment in the workplace, and immigration issues all circulate as a company struggles with its identity and future. Available in both print and eBook, I hope you will support me by buying a copy for yourself, a friend or family member, donate a copy to a local library and/ or request your local bookstore to carry it.

Below, I have listed five easy ways you can help me spread the word about Exit Strategy. (Shout out to Pieces of Me Author Lisbeth Meredith for these tips.) If you’ve already done any, or all, of these, I can’t thank you enough. If you haven’t had the opportunity yet, I would be so grateful if you’re inclined to support me. Thank you!

How you can help support Exit Strategy:

1. SOCIAL MEDIA: LIKE my page on Facebook (https://www.facebook.com/juliefiniganmorris), follow me on Instagram (@finimo), and share news about the book via social media (tag me when you do, so I can thank you, and please be patient while I catch up with thank you’s!)  Also, feel free to join the conversation by using the hashtag #exitstrategy when posting.

2. BUY THE BOOK: Please consider buying the book! The first few months it’s on sale are VERY important for a new book release. You can order it through your local bookstore, direct from my publisher Author House, at Barnes and Noble (online or in person), and through Amazon. All of these links can be found on my website: http://juliefmorris.com

3. REVIEW: After you’ve read the book, post a review/rating of the book on Amazon. Reviews will help potential readers decide whether or not to buy the book, and the more reviews, the better.

4. GOODREADS: Add Exit Strategy: A Novel to your shelf on Goodreads and rate it honestly.

5. FOLLOW ME FOR INFO ON READINGS & EVENTS, OR SET AN EVENT UP YOURSELF: Join me at one of my upcoming events, and keep an eye on my website for more updates at http://juliefmorris.com  Also feel free to schedule your own event, I would be honored to speak or do a book signing for your group. You can contact me via my website at https://juliefmorris.com/contact/ From civic groups to fundraisers, book groups, faith communities, the possibilities to connect in person or via Skype are endless.

Whatever you decide to do, how big or small, it helps and it means so much. Thank you for your continued support and encouragement, and please let me know how I can pay it forward.

Thank you so much,

j sig (Small)

Julie Finigan Morris


Locally grown chickens slowly roasted at the Monterey Farmers' Market

WASHINGTON, Jan. 31, 2011 — Agriculture Secretary Tom Vilsack and Secretary of the Department of Health and Human Services (HHS) Kathleen Sebelius today announced the release of the 2010 Dietary Guidelines for Americans, the federal government’s evidence-based nutritional guidance to promote health, reduce the risk of chronic diseases, and reduce the prevalence of overweight and obesity through improved nutrition and physical activity.

Is it just me or do the new, federal dietary guidelines announced today by the USDA seem so obvious that you would have be seriously out of touch to not already know them? News flash: “Fruit and vegetables are good for you. You should exercise daily. Trans fats clog your arteries!” Anyone who has ever read more than three issues of a women’s magazine knows that you should reduce portions if you want to aspire to the cover girl’s looks. I’m pretty sure that Seventeen magazine had an article about eating half of what was on your plate when I subscribed in 1984.

What is it that Americans don’t get about not eating too many processed, salty foods? There are so many reasons not to eat bad food: it’s more expensive, it tastes bad, it stinks up your car, and it makes you obese. It is so much easier to saute fresh vegetables and boil some pasta to make a quick Primavera, I have never understood why people buy it in a frozen box and put it in the microwave, especially if you live in California!

Maybe I’m sounding elitist here, but there’s really nothing uppity about cooking real food and supporting your local farmers and ranchers. In fact, I think it’s more elitist to bypass the local Farmer’s Market in favor of an impersonal purchase at the grocery store. Who knows where Trader Joe’s frozen “Mandarin Orange Chicken” comes from? I picked up a bag of that today and opted to put it back in their freezer and walk across the street to the Monterey Farmers’ Market where Roli Roti organic chickens, http://www.roliroti.com/about-us raised in Sonoma, were roasting on a spit. Twelve bucks for a whole chicken, which we enjoyed around the family dinner table tonight. That’s another new federal guideline: Enjoy your food.

The 2010 Dietary Guidelines is available at http://www.dietaryguidelines.gov.
For more information on dietary guidelines, see http://www.health.gov/dietaryguidelines and http://www.healthfinder.gov/prevention

Or just pick up a women’s’ magazine that will also give you some tips on what to wear this spring.

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